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Today’s professional drivers are much different than the guys I knew when I started working in the trucking industry. Yes, I wrote “guys” as I didn’t know any female drivers in the seventies. There were a few women out there, but the steel fabricating plant where I worked used flatbed trailers to haul in the…
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Warmer temperatures bring orange cones and construction signs to our nation’s highways. Although these barriers might be frustrating, they are needed to maintain nearly 50,000 miles of interstate highways. How familiar are you with how our roads were designed and how to understand our nation’s interstate numbering system? If you’ve always relied on your GPS…
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If we could find a way To get inside Each other’s mind, If you could see you Through my eyes Instead of your ego I believe you’d be Surprised to see That you’ve been blind. – Joe South Joe South wrote a song called, “Walk a mile in my shoes” and it was recorded by…
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The Women In Trucking Association was searching for ways to reach the next generation to introduce them to careers in transportation. The idea of a doll was considered, and we reached out to Mattel to see if we could get a truck driver Barbie doll. Since the original 1959 Barbie, Mattel has given her over…
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The goal of Women in Trucking is to create a more gender-diverse industry. We are proud of the fact that fifteen percent of our members are men who join because they support our mission. In fact, there are men who serve on our Board of Directors! Why should we encourage men to join forces with…
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The trucking industry has traditionally been male-dominated, with women making up a small percentage of truck drivers and other industry professionals. However, technology is helping to break down barriers and create new opportunities for women in the trucking industry. Safety Technology Safety Technology is one of the most significant areas of innovation in the trucking…
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Before you create an ad campaign, you must first determine whom you want to recruit. Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or women? Why should your ad consider the reader’s gender, aren’t all drivers looking for the…
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Sixteen years ago, when the Women In Trucking Association was formed, the response from the trucking industry was positive. They were more interested in using an untapped resource (women) to fill seats (both Board seats and truck seats) than hiring women, but increasing the ranks of women was a welcome solution. The typical comment from carriers…
