Archive for the ‘Articles’ Category

I know and have known lots of recruiters and I believe that very few recruiters lie. In most cases, they don’t purposely tell you something they know is not valid. But I do think that there is often miscommunication. An example is the time I told my wife that “I was working out of the…

The Women In Trucking Association was searching for ways to reach the next generation to introduce them to careers in transportation. The idea of a doll was considered, and we reached out to Mattel to see if we could get a truck driver Barbie doll. Since the original 1959 Barbie, Mattel has given her over…

Thanks to your insurance provider, your safety department is one of the most critical areas of your company. It doesn’t matter if your ‘safety department’ is the owner of a small trucking company who also wears 12 other hats or a full-fledged, large company, twelve-person safety department. Your insurance company demands that you have a…

The goal of Women in Trucking is to create a more gender-diverse industry. We are proud of the fact that fifteen percent of our members are men who join because they support our mission. In fact, there are men who serve on our Board of Directors! Why should we encourage men to join forces with…

The trucking industry has traditionally been male-dominated, with women making up a small percentage of truck drivers and other industry professionals. However, technology is helping to break down barriers and create new opportunities for women in the trucking industry. Safety Technology Safety Technology is one of the most significant areas of innovation in the trucking…

This month’s article is about an important event scheduled each year in May – International RoadCheck. Why consider this in April? ABS brakes are important for safe driving, especially for trucks that have a lot of cargo and weigh many tons. This year the CVSA RoadCheck will be held on May 16 to 18 so…

I get feedback regularly from you, the readers and one comment that I often hear from you is why do I always stress trucking safety? Did you know that trucking is one of the most dangerous professions in North America? Yeah, I just looked it up again, and you trucking professionals are number 8 on…

Before you create an ad campaign, you must first determine whom you want to recruit. Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or women? Why should your ad consider the reader’s gender, aren’t all drivers looking for the…