Archive for the ‘Articles’ Category

This month’s article is about an important event scheduled each year in May – International RoadCheck. Why consider this in April? ABS brakes are important for safe driving, especially for trucks that have a lot of cargo and weigh many tons. This year the CVSA RoadCheck will be held on May 16 to 18 so…

I get feedback regularly from you, the readers and one comment that I often hear from you is why do I always stress trucking safety? Did you know that trucking is one of the most dangerous professions in North America? Yeah, I just looked it up again, and you trucking professionals are number 8 on…

Before you create an ad campaign, you must first determine whom you want to recruit. Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or women? Why should your ad consider the reader’s gender, aren’t all drivers looking for the…

Is it just me, or do you see it as well? When I observe truck drivers at the beginning of their shifts, they are speedy in doing their vehicle inspection. I have never seen a driver take 30 minutes to inspect a tractor and trailer. I have seen some truck drivers, when they know they…

Sixteen years ago, when the Women In Trucking Association was formed, the response from the trucking industry was positive. They were more interested in using an untapped resource (women) to fill seats (both Board seats and truck seats) than hiring women, but increasing the ranks of women was a welcome solution.  The typical comment from carriers…

#1. Let them know you WANT to hire women. If your recruiting ad doesn’t include women, or worse yet, excludes women, you won’t get their attention. Don’t always show a male driver in your ads, and don’t assume that the only woman in your ad should be the wife at home. Go back and look…

Happy New Year! Every year, I have the same wish and goal for my readers, supporters, and clients. My desire and plan for 2023 are for us all to be safer than last year. In the past, I have referred to ATRI; the American Transportation Research Institute. This organization does a great deal of work…

For over fifteen years the Women In Trucking Association has worked hard to advance our mission to encourage the employment of women, address obstacles and celebrate success. This goal to increase the percentage of women working in transportation jobs remains constant. We are a trade/professional organization and are supported by our members who join the…