Archive for the ‘Articles’ Category

So far, we have talked about setting your retention and recruiting efforts up for success. We have also discussed the platform and how we are going to conduct ourselves through this effort and the importance of knowing where you are in the marketplace on driver wages. The next step revolves around safety. When discussing retention…

March was Women’s History Month, so I thought this article should be about the history of the Women In Trucking Association through my experience as the founder. I am repeatedly asked the question of why I started the organization so, here is my story. First, I’ll go back many years to ‘set the stage’. I…

We have all heard about last year’s tragic crash in Saskatchewan. 13 lives lost plus so many injured. Many of the injured will suffer bodily pain and suffering for the rest of their lives and let us not forget about their mental health. There are also the unknown victims: the parents, brothers, sisters and those…

As we close the calendar pages on 2018, we wanted to take the opportunity to look back at the amazing growth and successes for Women In Trucking (WIT) Association this past year. In January 2018, we started the weekly Women In Trucking Show on SiriusXM’s Road Dog Channel 146. Every Saturday, WIT President Ellen Voie…

In Part One, we talked about the delusion of the industry. We talked about the sales job to the inside the walls personnel and we talked a little about apathy. The next step if you were to follow the process of our retention action plan at TCA would be to establish how we as a…

This year, we’d like to share our hopes for the coming year with eight ways to support the Women In Trucking Association mission to increase the percentage of women employed in the trucking industry. 1  We think more carriers must start monitoring their percentages of female drivers and set targets to increase those levels. They…

I have a question for you. How do we deal with the mass delusion that driver turnover is inevitable when nothing could be further from the truth? Driver turnover is a manageable business challenge like any other. The only thing standing in our way of achieving low driver turnover is the BS that we keep…

Dash Cameras are now under $100. Can they save your bacon in a crash?  Picture this… you are on Highway 401, travelling eastbound.  Your truck is in the right-hand lane of the express lanes and you have lots and lots of following distance. The truck speedometer says that you are moving at 97 kph. Yes,…